City Skyline

CASE

STUDIES

Tourism Department – Middle East

Challenge

  • Marketing a destination as opposed to a product/service comes with specific set of challenges, as the target market is much wider and varied

Solution​

  • Social listening was used to

    • Identify consumer expectations and behavior on different channels

    • Pinpoint popular attractions, competing attractions

    • Understand apprehensions and motivators of travelers

  • These insights helped create an informed social strategy and campaign content, that were highly relevant and drove up engagement

Impact

  • 151% growth in followers across all social accounts

  • 71% increase in online buzz

  • 54% increase in website sessions via social referral

  • 14% increase in conversions

#Trends #Category #Consumer #Preferences

A fast food franchise listened to bring back a crowd favorite 

Challenge

  • Loyal fans of a famous fast food restaurant chain were unhappy over the discontinuation of a classic sauce,which was replaced with a new flavor

Solution​

  • The marketing team used social listening to

    • Monitor customer reaction to the new launch and the shift in conversation sentiment

    • Respond to customer questions and engage a dialogue

    • Identify and engage key opinion leaders (KOL)

Impact

  • Increased affinity from loyal customers, who received custom campaign freebies.

  • Successfully increased positive sentiment around the brand by bringing back the sauce on their menu

#FoodnBeverage #Sentiment #ProductLaunch

A 30% increase in sales of water purifiers, using market intelligence

Challenge 

  • The company wanted to understand the market, where it stands among it's competitors and the perception of tap water by it's target audience to develop marketing content that resonates with their audience needs

Solution​

  • Use social listening to identifying conversation trends, audience preferences and a need gap, that gives them a competitive advantage

  • Marketed content using a top chef as a brand ambassador to convey the message of safety and hygeine benefits of the water filter technology

Impact

  • 30% increase in annual sales

  • 2.5 million content views

  • Social media footprint grew by 300%

#IndustryInsight #NeedGap #Competitors

CONTACT US

Call/WhatsApp: +1.2147990730

email - social.listening@cogentinfo.com

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