Why Social Intelligence?
Who Needs It?
Social media as a means of market research
Learn customer demands for new product innovation
Consolidate data from all internal and external sources for deeper insights
Product wise sentiment analysis
Geography specific customer sentiment
Learn about factors that customers consider before buying
Buzz in automobile industry
Use social media as another source to learn about customer's buying preference
Learn about product features that customers like/dislike
Product wise customer demographics
Learn about customer's evolving interests
Use social media as a feedback source to learn customer's complaints
General travel trends
Learn more about what your competitors customers are saying about them
Product wise perception and sentiment analysis
Discover untapped market segment
Segment analysis based on demographics
Spot industry trends
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